How Flipkart builds brand loyalty and CLTV by embedding protection through XCover

Flipkart’s dedication to providing an exceptional customer experience made amplifying their service with embedded protection a natural next step. By integrating with our award-winning XCover global distribution platform, Flipkart is able to offer their customers hyper-relevant protection that is customized to suit a wide selection of item categories.

Cover Genius accelerates growth in India in collaboration with e-commerce marketplace Flipkart

Cover Genius, the insurtech for embedded insurance, today announced its continued growth in India with the signing of homegrown e-commerce marketplace, Flipkart. This momentous news follows Cover Genius’ recent Series C funding round of $70M USD, which is being used to expand its global distribution platform, XCover, and support new global partnerships in e-commerce, property, travel, mobility, auto, B2B and financial services.

Embedded Insurance Retail Survey Results

Recent retail industry research suggests that offering insurance and warranties can not only be an additional revenue stream in itself, but can also boost the volume and value of each purchase. We found that 60.1 percent of surveyed eCommerce shoppers say they would purchase insurance coverage for their online purchases if it were given the option by retailers at checkout, but only 41.3 percent were offered coverage the last time they shopped online.


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