Cover Genius and Turkish Airlines Launch Partnership to Bolster Embedded Protection to Global Travelers

New York and Amsterdam, October 6, 2022 – Cover Genius, the leading insurtech for embedded protection, today announced a partnership with Turkish Airlines, the largest international mainline carrier in the world, to bolster their comprehensive travel protection to its global passengers. With this partnership, Turkish Airlines passengers are protected for international and domestic trips directly in the booking path by Cover Genius’ award-winning global distribution platform, XCover

“During the pandemic, traditional insurance models failed travelers, who were left with policies that didn’t protect them in their time of need,” said Angus McDonald, CEO and co-founder of Cover Genius. “It’s time to modernize travel insurance, and our partnership with Turkish Airlines brings embedded protection with easy-to-understand policies and instant payments for approved claims to millions of global passengers, so they can book their next trip with confidence.”  

Cover Genius’ tech-forward approach allows airlines, online travel agencies (OTAs) and other travel providers to seamlessly integrate tailored protection for any source and destination directly within the purchase journey. Customers have the option to dynamically bundle and unbundle coverage so they are protected against their unique concerns and should something go wrong during their travels, they are backed by an industry-leading post-claims Net Promoter Score (NPS) and instant payouts of approved claims in 90 currencies. 

“We flew new records in July and August of 2022 and increased seat capacity by 14%. It is significant for us to work with an insurtech partner that could keep up with our rapidly growing global footprint. Cover Genius’ tech-forward approach allowed for seamless integration in 56 countries to offer our passengers comprehensive, easy-to-understand protection within the booking path for a convenient travel experience,” said Harun Baştürk, Turkish Airlines’ SVP, Sales (I.Region).

This announcement follows a global travel survey, conducted by and commissioned by Cover Genius, that shows 45% of travelers would prefer to buy protection from their travel provider, agent or airline again rather than through other sources such as credit cards, which had a post-claim NPS (Net Promoter Score) of -34, a significantly low score in comparison to industry benchmarks. The primary reason for their intention to switch is convenience. 

Cover Genius and Turkish Airlines will be presenting together at the World Aviation Festival on October 6th, 2022 at 11:45 AM in the session “The Evolution of Embedded Insurance for Airlines”. 

About Cover Genius 

Cover Genius is the global insurtech for embedded protection. Through XCover, its award-winning global distribution platform, it protects the customers of the world’s largest digital companies with seamless, end-to-end experiences. Licensed or authorized in over 60 countries and all 50 US States, the insurtech enables partners to embed and sell multiple lines of insurance and other types of protection, resulting in an industry-leading post-claims Net Promoter Score (NPS) and more than 30 million happy customers. 

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About Turkish Airlines

Turkish Airlines is the national airline of Turkey and the country’s largest carrier. Turkish Airlines operates a network of domestic services throughout Turkey and international services to the Middle East, Europe, Africa, North America, South America and Asia. The carrier operates passenger services via its main hub at Istanbul Airport.The carrier transferred its hub operations from Ataturk Airport to the new Istanbul Airport under a phased programme completed in mid-2019. Turkish Airlines is also a member of the Star Alliance