Cover Genius Partners with BetterPlace to Provide Protection To Two Million Gig and Blue-Collar Workers

Bangalore, India, 22 Aug 2022: Cover Genius, the insurtech for embedded protection and BetterPlace, India’s largest tech platform for blue-collar workforce management announced their partnership today to bring healthcare coverage to India’s gig and blue-collar workforce. By integrating with XCover, Cover Genius’ award-winning global distribution platform, over 1,000 companies who use BetterPlace services each day can seamlessly offer healthcare to their combined 2 million blue-collar and gig economy workers. 

“While the gig economy sector has grown immensely in past years, it still lacks basic worker protection despite ongoing regulatory efforts,” said Barney Pierce, SVP Strategic Partnerships, APAC, Cover Genius. “This first-of-its-kind partnership makes it easy for companies to ensure that their workers are protected with suitable healthcare. We’re thrilled to partner with BetterPlace and help bring protection to a critical segment of India’s economy.” 

Through this partnership, BetterPlace can now further its mission to empower blue-collar workers by providing seamless access to healthcare coverage.

“This partnership upends the traditional process of never ending documentation and policy hurdles for gig economy workers to obtain health insurance,” said Gourav Agarwal, Director of Partnerships of India for Cover Genius. “Our API allows for a seamless integration into any two-sided marketplace app, with customized solutions for gig economy works in need of basic health care coverage. We’re proud to help BetterPlace bring pioneering health coverage to India’s gig economy sector through best-in-class technology.”

India’s gig economy sector is projected to have 300 million jobs by 2025, yet over 80% of Indians do not have health coverage, according to the 75th National Sample Survey. Cover Genius’ partnership with BetterPlace brings vital coverage to a rapidly growing yet underinsured sector of India’s workforce.

“At BetterPlace we leverage game-changing technology to create a better life for blue-collar workers,” said Pravin Agarwala, Co-Founder and Group CEO of BetterPlace. “Cover Genius’ innovative and adaptable approach allowed us to build a protection product from scratch that is completely new to the market. Basic health care protection is an essential need and our partnership helps transform the gig economy sector by giving workers access to the protection they need.” 

XCover is now integrated into BetterPlace’s platform in India, providing millions of gig economy workers with access to group health insurance.


Cover Genius is the global insurtech for embedded protection. Through XCover, its award-winning global distribution platform, it protects the customers of the world’s largest digital companies with seamless, end-to-end experiences. Licensed or authorized in over 60 countries and all 50 US States, the insurtech enables partners to embed and sell multiple lines of insurance and other types of protection, resulting in an industry-leading post-claims Net Promoter Score (NPS) and more than 30 million happy customers. 

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Founded in 2015, BetterPlace is India’s largest full-stack tech platform for frontline workforce management. Having started as a verification platform, BetterPlace is now a complete ecosystem for workforce management. With over 1500 companies using the BetterPlace platform, the company aims to bridge the demand and supply gap in the blue-collar economy by enabling enterprises and workers to meet their aspirations and needs and build a better world for enterprises and frontline workers. BetterPlace manages the complete lifecycle of an enterprise’s frontline workforce from one single SaaS-based HRMS platform, by providing them services such as assessment of job seekers, digital onboarding, KYC, training, attendance management, payroll, workforce fulfillment, upskilling, and compliance. The platform also brings enterprises and gig-workers on a single platform which enables enterprises to reduce operation cost and increase gig-worker’s earning per hour.

The company, through its B2C offering, Rocket provides more than a million verified job opportunities in the blue & gray-collar segment and hosts a wide variety of upskilling and social learning opportunities to 400mn+ diaspora of blue-collar workers in India. Organizations taking digital solutions for their workforce management from BetterPlace can also use the wide options of insurance and credit benefits that BetterPlace is disbursing as it builds a strong ecosystem for addressing the entire value chain of this workforce in India. 

BetterPlace has also been listed in the prestigious ‘Forbes Asia 100 to Watch List’ in 2021’.