Cover Genius Teams Up With RedBus to Offer Malaysians and Singaporeans "Cancel For Any Reason" Travel Protection

Customers of the world’s largest online bus ticket booking service can now avail embedded travel protection, backed by industry leading claims servicing.

Kuala Lumpur, Singapore – September 1 – Cover Genius, the leading insurtech for embedded protection, today announced a partnership with RedBus, the world’s largest online bus ticketing platform. By integrating with XCover, Cover Genius’ award winning global distribution platform, RedBus can now offer customers in Malaysia and Singapore cancel for any reason (CFAR) travel protection when they book their tickets. Should anything go wrong during their travels, customers are also backed by a best-in-class claims experience.

“Recent research shows that 38% of travellers across South East Asia intend to switch how they purchase travel protection, mostly in favor of suppliers and OTAs who can embed it within the booking experience. The shift is caused by a demand for convenience but also because customers were dissatisfied with their insurance coverages and claims experience during the pandemic. There’s clearly a need for technology to provide a more seamless experience,” said Barney Pierce, SVP Strategic Partnerships, APAC for Cover Genius. “In response to customers who need more flexibility at this time, our partnership with RedBus brings award-winning protection to travelers if they need to make a change, no questions asked.”

This partnership follows research that revealed travellers are choosing to attach protection to their purchases at a rate 6X times higher than the start of the COVID-19 pandemic. Amid an accelerated need for protection, Cover Genius’ partnership with RedBus gives travelers easy-to-understand, comprehensive protection for peace of mind when planning their next trip. 

“Part of the travel industry’s recovery involves addressing our customers’ need for additional protection,” said Krishnan Ramaswami, Senior Vice President, South-East Asia Business for RedBus. “Cover Genius’ technology-led approach, allowed us to quickly and easily integrate across geographies to offer our customers flexible, easy-to-understand travel protection, tailored to their itinerary.”

RedBus customers in Malaysia and Singapore can now add CFAR travel protection to their trip when booking online. 


Cover Genius is the global insurtech for embedded protection. Through XCover, its award-winning global distribution platform, it protects the customers of the world’s largest digital companies with seamless, end-to-end experiences. Licensed or authorized in over 60 countries and all 50 US States, the insurtech enables partners to embed and sell multiple lines of insurance and other types of protection, resulting in an industry-leading post-claims Net Promoter Score (NPS) and more than 30 million happy customers. 

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redBus is the world’s largest online bus ticketing platform. After having solved complex problems of bus customers in India, redBus also launched operations in Singapore and Malaysia in 2015, followed by a launch in Indonesia and acquisition of a majority stake in a Peru-based bus ticketing platform Busportal (now in the subsequent year. With this acquisition, redBus successfully launched operations in Latin America, first in Peru and shortly thereafter, in Colombia. 

redBus has globally sold more than 220 million bus tickets till date and has a customer base of around 36 million users. RedBus is now part of the MakeMyTrip group (Nasdaq, MMYT) which is the largest travel aggregator in India with offerings across categories such as Flights, Hotels, Holiday Packages, etc.