Cover Genius accelerates growth in India in collaboration with e-commerce marketplace Flipkart

November 17, 2021 Cover Genius, the insurtech for embedded protection, today announced its continued growth in India with the signing of homegrown e-commerce marketplace, Flipkart. This momentous news follows Cover Genius’ recent Series C funding round of $70M USD, which is being used to expand its global distribution platform, XCover, and support new global partnerships in e-commerce, property, travel, mobility, auto, B2B and financial services.

Powered by XCover, the partnership enables Cover Genius to offer various protection products on the Flipkart platform, with a claims experience that’s won several global awards and ensures that our customers are kept happy with rapid servicing for repairs and replacement and instant payment when they file an approved claim.

Dheeraj Aneja, Senior Vice President – Fintech and Payments Group at Flipkart said, “Providing our shoppers with an exceptional customer experience is at the core of everything we do at Flipkart. Bringing highly relevant, embedded protection, hence, was a natural decision. With Cover Genius, we are confident that we will amplify the customer service standards on our marketplace.”

“We are excited to partner with one of the key e-commerce marketplace platforms in the region,” said Arijit Chakraborty, Managing Director, APAC for Cover Genius. “Customers want to protect all their purchases, big or small, and they want that coverage from their favorite brands. We know that the Average Order Value is 62% higher when insurance or warranties are embedded at checkout, but so few shoppers are being given that opportunity. Flipkart clearly recognizes the value that protection can offer its customers.”

In addition, enabled by the company’s growth in the region and its Series C funding round, Cover Genius has also announced it will invest considerably in India and Southeast Asia.

“We look forward to working with Flipkart and other industry-leaders to embed co-created protection products that provide a best-in-class customer experience and world-leading post-claims NPS,” said Gourav Agarwal, Director of Partnerships for India. “We predict embedded insurance will follow a similar trajectory to embedded finance and digital payments.”

about cover genius

Cover Genius is the global insurtech for embedded protection. Through XCover, its award-winning global distribution platform, it protects the customers of the world’s largest digital companies with seamless, end-to-end experiences. Licensed or authorized in over 60 countries and all 50 US States, the insurtech enables partners to embed and sell multiple lines of insurance and other types of protection, resulting in an industry-leading post-claims Net Promoter Score (NPS) and more than 30 million happy customers. 

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