Major US Airline Sees 144% Growth After 8-Week Embedded Protection Launch
A leading US-based ultra-low-cost carrier (ULCC) partnered with Cover Genius, the global insurtech leader to embed protection solutions directly into their booking flow. The results: rapid international expansion, a 144% growth in protection attachment, and a record-speed 8-week integration.
Finding a partner for global scale
With a clear mission to deliver the best value in the sky, the airline wanted to improve its guest experience, especially for international travelers. They needed a global protection partner that could move as fast as they did.
To reach their ambitious growth goals, the airline needed a modern solution that could easily scale and work across many new countries. The most critical requirement was that this solution wouldn’t slow down their ambitious launch schedules.
The solution: Embedded protection with XCover
The airline chose Cover Genius and XCover, its distribution platform for global, customized protection. By integrating a single API, the carrier unlocked the ability to offer personalized protection in any country, language and currency, directly within the checkout process.
XCover not only provides a seamless, embedded experience for travelers, eliminating the friction of redirects and third-party sites, this agile solution also allows the airline to provide a full suite of protection products tailored to different routes, customer needs, and international regulations to its global customers—all from one integration.
Argentina, Brazil, China, Colombia, Costa Rica, Germany, Dominican Republic, Ecuador, Spain, France, United Kingdom, Guatemala, Honduras, Haiti, Israel, India, Italy, Jamaica, Mexico, Netherlands, Panama, Peru, Puerto Rico, El Salvador, British Virgin Islands.
Speed, scale and unprecedented growth
The partnership delivered immediate and significant results, proving the power of the embedded protection.
Lightning-Fast Launch: Speed-to-market was critical. The teams completed the full API integration and launched the new, embedded protection in just 8 weeks.
Massive International Expansion: XCover’s global capabilities immediately empowered the carrier’s growth strategy. The airline successfully scaled its protection offerings to over 25 international markets, such as Puerto Rico, providing relevant, localized protection to a wider customer base.
Explosive 144% Growth: By offering frictionless, relevant protection at the point of sale, the airline saw a 144% growth in protection adoption within just 6 months of going live. This surge in ancillary revenue demonstrated a clear customer preference for embedded, data-driven offers over generic, one-size-fits-all plans.
By partnering with Cover Genius, the airline not only enhanced its customer value proposition but also created a powerful and scalable revenue stream, positioning itself for continued global success.
