Optimizing retail insurance price in UK & Brazil
This is part of Growth Studies, a a series of articles about how BrightWrite improves yield for partners. We analyze the impact of product development and making Covid attach rate increases permanent, how one of the world’s largest retailers replaced a traditional insurer and increased their warranty book 513% on Day One while another ticketing giant grew theirs 290%, why price optimization has worked for different reasons in the UK & Brazil, Mexico & Russia, Saudi Arabia and the US and the insurance riddle of the Northern Lights.
Brazil’s insurance prices are restricted by filings, so we see small and gradual movements within the $80-95 bracket. As we increase and vary the insurance price in this range with additional filings, we see an increase in the total insurance sales and yield over time.
On the other hand, the UK’s behaviour is a lot more erratic, with the price moving around a lot more aggressively as it is not as restricted. It quickly bounces back and forth until finding its optimum price for maximized yield and sales.
Based on a nation’s insurance landscape, in particular how regulated and restricted prices are, observes different paths to finding the optimum product recommendations to maximize revenue, utilizing an experimentation platform such as BrightWrite.