Reports

Bancassurance Market Report: Trends Shaping Bank-Distributed Protection

The 2026 Embedded Protection Market Research Report

Polish shoppers want product protection from the brands they already trust

Swedish shoppers are willing to pay 18% more for brand-direct protection

73% of German shoppers want protection directly from favorite brands

71% of Mexican shoppers want personal electronics protected at checkout

94% of Brazilian shoppers would recommend a brand after a great claims experience

64% of Australian shoppers would buy more if brands combined coverage types

Indian shoppers will pay 28% more for protection from their favorite brands

82% of UK shoppers would recommend a brand after a good claims experience

68% of US shoppers would rather buy protection straight from the retailer

Across 12 countries, most shoppers will pay 21% more for protection from favorite brands

81% of Spanish shoppers show strong demand for brand-direct protection

Cost, not convenience, is what drives French shoppers toward protection, say 42%

90% of Korean shoppers overwhelmingly recommend brands after positive claims

Australians would pay 136% more for CFAR ticket protection

Cancel For Any Reason protection lifts French ticket buyers’ NPS by 31 points

63% of 6,033 Americans surveyed favor Cancel For Any Reason coverage

UK travelers see a 60-point NPS lift when booking with CFAR protection

South Korean travelers’ NPS climbs 111 points with Cancel For Any Reason coverage​

Japanese ticket buyers would pay 142% more for CFAR protection

69% of German ticket buyers would choose Cancel For Any Reason protection

Brazilian travelers would pay 150% more for Cancel For Any Reason airfare coverage​

63% of ticket buyers globally say they’d definitely buy with Cancel For Any Reason coverage

99% of UK hosts want their landlord insurance bundled into listings

99% of Vietnamese hosts want their landlord insurance switched to their listing site

96% of US hosts want landlord insurance bundled into their listing site

Convenience drives 71% of Thai buyers to embedded coverage, and 100% of hosts want the same​

Convenience drives 39% of South Korean buyers toward embedded coverage

70% of Singaporean buyers cite convenience as the top reason for embedded coverage​

68% of Mexican property buyers choose embedded coverage for its convenience

98% of Italian hosts want their landlord insurance switched to their listing site

100% of Indonesia’s rental hosts back landlord insurance built into their listing

100% of India’s short-term rental hosts want landlord insurance switched for listing discounts

61% of German property buyers cite convenience as the top reason for embedded protection

100% of France’s short-term rental hosts are fully on board with embedded landlord cover

Convenience alone wins over 58% of Canadian buyers to embedded property insurance

100% of short-term rental hosts surveyed in Brazil want landlord insurance bundled into their listing site

63% of Australian property buyers say convenience alone justifies switching to embedded protection

Convenience decides embedded property insurance for 60% of Argentine buyers

61% of property buyers globally say convenience is the top reason to go embedded

68% of Australian travelers would buy travel protection from their provider again

Three in four Brazilian travelers would buy travel insurance from their provider again

UAE travel providers and agents earn a positive +24 insurance claims NPS

Thai travel providers and agents earn a positive +14 insurance claims NPS

Swedish demand for booking-agent insurance jumps from 21% to 34%

More than three-quarters of Spanish travelers would rebuy insurance from their provider

Two-thirds of Singaporean travelers would repurchase insurance from their provider

84% of Russian travelers would happily buy travel insurance from their provider again

More than half of Dutch travelers would insure with their provider again

Mexican travelers’ preference for booking-agent insurance climbs to 49%

Interest in booking-agent insurance rises to 41% among Korean travelers

Just over half of Japanese travelers would purchase insurance from their provider again

Indonesian demand for booking-agent insurance grows to a strong 61%

Nearly seven in ten Italian travelers would buy insurance from their provider again

Indian travel providers and agents earn a genuinely positive +22 claims NPS

72% of German travelers would choose travel insurance from their provider again

French travelers’ desire to buy travel insurance from their provider again hits 76%

In Canada, travel providers and agents post a rare positive insurance claims score of +6

74% of British travelers are ready to switch to a better insurance channel

American demand for booking-agent insurance surges from 35% to 61%

Preference for booking-agent insurance rises from 36% to 45% worldwide

93% of Indonesians who bought traditional coverage would switch to bank-embedded insurance

49% of Korean bank customers say tailored coverage drives their interest

82% of Thai digital bank customers want insurance tied to their transactions

95% of India’s traditional bank customers demand embedded insurance offers

86% of Singaporeans who used traditional insurance want to switch to their bank

67% of Australians who used traditional insurers would switch to bank offers

72% of French customers who used traditional insurers want bank-embedded offers

Italian bank customers show the strongest interest in embedded insurance across Europe

42% of Spanish bank customers cite convenience and tailoring as embedded insurance drivers

72% of Brazil’s digital bank customers want embedded insurance from their bank

56% of German bank customers are highly interested in embedded insurance from their bank

80% of UK consumers who used traditional insurers would switch to their bank

67% of Canadians want their bank to offer embedded insurance

70% of bank customers worldwide want insurance tied to their transactions

70% of US digital bank customers are highly interested in embedded insurance offers

44% of US bank customers cite trust as a reason to want embedded insurance

Research shows consumers desire embedded insurance offers from their financial institutions

Research shows embedded insurance is the secret key to increasing AOV and CLTV for retailers