Turkish Airlines Scaling to New Heights with Cover Genius
As the world’s largest international mainline carrier, Turkish Airlines operates in over 350 destinations across more than 130 countries. With millions of passengers flying to hundreds of destinations, Turkish Airlines sought a technology-based solution that would protect more passengers than ever before.
The Challenge – Complexities of Global Coverage
Turkish Airlines’ expansive global network means dealing with a wide array of insurance providers. The airline needed a partner that could facilitate expansion into new markets while ensuring compliance, multi-currency and language support, and a frictionless customer experience. Turkish Airlines required a solution that is capable of seamless integration into its booking system while navigating international regulations with efficiency.
“Through the integration, Turkish Airlines could give their customers the peace of mind and convenience they needed”
The Solution – Embedded Protection with Cover Genius
Cover Genius stepped in with a solution that addressed these needs, delivering embedded protection through XCover, Cover Genius’ distribution platform for global, customized protection. Through the integration, Turkish Airlines could give their customers the peace of mind and convenience they needed by offering relevant protection in the booking path, with easy-to-read policies and options to easily activate coverage in new markets that are added to its global network.
The Impact – Scaling Revenue and Loyalty
The results in the partnerships with Cover Genius were immediate and measurable. Turkish Airlines was able to:
Expand from offering protection within a limited domestic scope to deploying insurance products across 57 countries in two and a half years. The scale and speed of this growth significantly broadened customer reach.
Enhance customer satisfaction through faster claims processing, resulting in a higher Net Promoter Scores (NPS).
Achieve a 23% increase in Gross Written Premium (GWP) in 2024. This demonstrates how tailored, embedded protection resonated with customers, primarily driven by ‘convenience.’
Effortless Global Expansion
Working with Cover Genius, Turkish Airlines successfully expanded its travel protection offering worldwide. The partnership facilitated smooth global expansion of travel protection services, providing customers with uninterrupted coverage around the globe. By embedding seamless travel protection, the airline not only unlocked new revenue streams but also delivered a better customer experience.
