Embedded CFAR offering to bridge protection gap faced by global travellers where four out of ten who booked airfare were not offered refund protection.

Singapore and Jakarta, 7 December 2023 – Cover Genius, the leading insurtech for embedded protection, today announced it is partnering with Via.com, a subsidiary of Ebix and a fast-growing online travel company with a strong presence across India and Southeast Asia (SEA), to offer travellers  ‘Cancel For Any Reason’ (CFAR) protection.  

By integrating with Cover Genius’ award-winning global distribution platform, XCover, Via.com will introduce embedded CFAR travel protection in Indonesia. Research, conducted by Momentive.ai and commissioned by Cover Genius, shows that consumers desire convenient embedded protection offers, and 75% of Indonesian travellers prefer to purchase travel insurance from their travel provider for their next trip. As such, this partnership with Via.com will deliver CFAR protection to travellers at the price point they want, with benefits relevant to their needs.

By adding XCover protection to their itineraries, travellers can now protect every part of the travel journey, from illness to public transport disruption to extreme weather, with the freedom of knowing they will receive a refund if they need to miss their departure for any reason. Through XCover, smooth and easy claims processing is available in more than 40 languages and over 90 currencies, including Bahasa Indonesia and Indonesian Rupiah, backed by an industry-leading post-claims Net Promoter Score. 

Srinivas Murthy, President Director of Via.com said, “Partnering with Cover Genius gives Via.com a unique value proposition for travellers booking through our portal. We know that our customers are increasingly looking to purchase travel protection, and for the first time, this partnership with Cover Genius provides travellers with coverage needs that are dynamically generated based on itinerary details to protect them should something go wrong during their travels.”

Commenting on the partnership, Barney Pierce, Chief Business Officer, APAC and EMEA at Cover Genius said, “Our research shows that 60% of global travellers are highly likely to purchase an airfare when given the option to purchase CFAR protection, and yet, four out of ten consumers were not offered CFAR protection during their last travel purchase. As such, we are excited to join hands with Via.com to deliver embedded CFAR protection to global travellers.

“Cover Genius has been a trusted partner for many travel brands globally, and we are excited to expand our reach in SEA to protect the customers of Via.com. Indonesia has one of the highest online travel market growth rates in the region and our CFAR travel products can help more Indonesians protect their travel expenses and safeguard assets. Should any travel hiccups occur, they are backed by our simple and efficient claim process with instant payments for approved claims in local language and currency,” he ended. 

About Cover Genius

Cover Genius is the global insurtech for embedded protection. Through XCover, its award-winning global distribution platform, it protects the customers of the world’s largest digital companies with seamless, end-to-end experiences. Licensed or authorized in over 60 countries and all 50 US States, the insurtech enables partners to embed and sell multiple lines of insurance and other types of protection, resulting in an industry-leading post-claims Net Promoter Score (NPS) and more than 30 million happy customers. 

For more information, visit covergenius.com.

About Via.com

Via.com is an e-commerce and online travel agent company, the most comprehensive and renowned in Asia. Founded in India in 2006, this company offers convenience, quality, and cost efficiency. In 2008, the Ebix Group acquired Via.com, and now the company is part of the Ebix Group. Entering Indonesia in 2011, Via.com can also be found in several other countries such as India, Singapore, the Philippines, Thailand, Hong Kong, Saudi Arabia, Oman, and the UAE.