How Flipkart builds brand loyalty and CLTV by embedding protection through XCover

Flipkart’s dedication to providing an exceptional customer experience made amplifying their service with embedded protection a natural next step.

By integrating with our award-winning XCover global distribution platform, Flipkart is able to offer their customers hyper-relevant protection that is customized to suit a wide selection of item categories. 

Our embedded solution ensures that offers appear seamlessly at the most convenient point of the checkout journey, providing Flipkart customers with confidence when browsing their extensive marketplace. 

Customized and comprehensive plans ensure customers never experience interruption to their coverage, while quick and easy claims with rapid servicing for repairs and replacement, and instant payments builds the kind of brand loyalty that delivers customer satisfaction with an NPS of +65‡.